Monday, November 03, 2014

10 Ways Introverted Writers Can Handle Marketing Their Books

Today I'd like to introduce you to Zoe M. McCarthy, one of my accountability partners and someone who has amazed me with all she does as she systematically plans her work and works her plan. Her debut novel, Calculated Risk, comes out this month and here she's sharing some secrets on how she's dealing with the marketing as an introvert.

I’m a writer not a promoter. When writing, I do little socializing. I research my books on the Internet. My agent is happy to correspond through email. I even got contracted through email.

So, how do I become a marketer and face live people, saying clever things?

We introverts can market our books as well as our extroverted friends. Click to tweet.


Introverts get their energy from within, not from other people like extroverts do.

So, all the interacting introverts must do to promote their books siphons their fuel.



Here are 10 ways I handled marketing activities.


Approaching Experts for Help

Way 1 - Talking to experts. First, I always researched the subject on the Internet. When I knew terminology and what I was asking about, I wasn’t as intimidated to talk to experts. This helped in calling about newspaper ads, booking a signing, and ordering promotional materials.

Way 2 - Ordering Promotional Materials. I used the “chat now” option when ordering bookmarks, posters, etc. After written exchanges with the expert, I got comfortable with the person. Then when things got complicated, I was ready to communicate in a more efficient manner – a telephone call!

Way 3 - Talking on the Phone. Before I called newspaper reps or bookstore managers, I made a cheat sheet. I wrote my own name and phone number, the name of the company and contact person, the title of my book, any dates I was considering, all my questions, and anything I might trip on. Just writing it calmed me.

Way 4 - Calling on Fellow Authors. I joined several author groups and participated through emails and Facebook. We help each other. Some are veterans at marketing activities. They share what they’ve learned and field questions. It’s much easier to ask my questions of a friend, even a cyber friend, than a stranger.

Way 5Finding the Energy. I tackle visits and phone calls in the morning. Because I lose energy quickly in interacting with others, I need to be well rested. I also make time to pray.

Way 6Using the Internet. I belong to a Yahoo group of authors with the publisher of Calculated Risk. They organize group ads published in a popular magazine. They also hold monthly Facebook meet-the-author parties with readers. I haven’t done a blog tour, but I accepted invitations to post on several blogs, all through relationships with online writer groups.

Being The Focus Of Promotional Events

Way 7Getting the Right Helpers. For my local book launch party, I enlisted two helpers who are active in church and the community and know many people. They amazed me when I listed the people I needed to contact. Each took turns saying, “I’ll do that.” Helpers like these are an introvert’s dream.

Way 8Interacting from a Distance. For promotional exposure, it’s easier for me to give a prepared talk from a podium than to mingle in social events. I know numerous introverts who are energetic speakers, but flee from circulating with attendees afterward. I lead writing workshops and speak at spiritual retreats. It’s dining with the participants that’s hard for me. But the more I do it the easier it is.

Way 9Role Playing to Interact. Many actors are introverts. After dress- as-your-character dinners at conferences, I learned it’s easier to promote my character than me. Others concentrate on the costume and the character, and less on me. So, I’ll wear my Cisney marketing rep costume to signings and my launch party.

Way 10Giving Yourself a Break. Radio and TV interviews can be effective to promote books. Even with prepared answers, I’d be terrified interviewers might ask unscheduled questions. The clever answers would occur to me ten minutes after the interview’s end. I gave myself permission to avoid such torture. I compensate by signing up for as many written interviews as I can.

My marketing attempts might be ineffective, but it won’t be because I’m an introvert.

What ways do you other introverts handle marketing your books?


Zoe M. McCarthy believes the little known fact that opposites distract. Thus, she spins inspirational contemporary romances entangling extreme opposites. Her tagline is “Distraction to Attraction, Magnetic Romances Between Opposites.” Calculated Risk, Zoe’s debut novel, will be available November 21, 2014. Christian Fiction Online Magazine published two of her short stories. Zoe enjoys leading workshops on the craft of writing, speaking about her faith, planning fun events for her 5 grandchildren, and exploring the Blue Ridge Mountains, where she lives with her husband, John.

Wednesday, October 29, 2014

Deerfield Fair with the Girls

A to Z blog hop at Patterings
Welcome to A to Z!
We'd love to have you join the fun, either blogging your way through the alphabet with us, or simply visiting. =) We dearly love visitors.

This week is the letter D.

If you're joining in the meme, be sure to link up with us at the end of this post. Since this is a blog hop, you can grab the code for the linky down there too. Find more info about the A to Z meme here.
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Deerfield Fair. It's been part of our family forever. Forever? Yes! It's the fair my mom grew up going to and when my older sister and I were kids, still living in Maine, we'd make the trek and go to the Deerfield Fair whenever we could...which wasn't often, but it was enough to engrain it into us.

It's the fair of all fairs in our family. Still.

So, this year when Mom said she wanted to go to the fair, we converged in Boston. (Did I mention the fair is in Massachusetts?) We flew in from IL, MO, AZ, and Puerto Rico.

This last summer I went to a LOT of fairs and let me tell you, Deerfield Fair is nothing like them. It's bigger and better and cram-packed with people and events. Country events--things like horse pulls, oxen pulls, horse shows, 4-H shows...all that fun stuff.

The big event for us was the heavy horse pulls. We spent hours sitting in that arena watching the horses and teamsters and listening to the announcer. It didn't take long for us to loose our Rs and start talking how we used to. Start became staht. Horses were hosses and we cahfully remembered where-ah we pahked the cah.

We spent hours and hours sitting in the horse arenas (plural--one for pulling and another for the horse shows, which were super cool to see!) Cheryl was smart, she brought her toys and did some journaling with her paints. Talk about cool!!  I loved watching her dip and dab while we waited for the shows to start--cuz yanno, we couldn't lose our good seats. =)



We had a BLAST! The fair was WONDERFUL, but being together was the BEST. We talked and ate and acted goofy and did all those fun things sisters do when they get to go on a trip with their mom. hehe.

So tell me, did you go to the fair as a kid? What was your favorite thing?


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If you're joining us for the A to Z meme by posting on your blog this week about the letter D, be sure to add your name and the link to that particular post in the linky gadget here. Also, if you don't have the linky gadget on your site, click the link to get the code so you can add it.



Wednesday, October 22, 2014

Time to Celebrate!

A to Z blog hop at Patterings
Welcome to A to Z!
We'd love to have you join the fun, either blogging your way through the alphabet with us, or simply visiting. =) We dearly love visitors.

This week is the letter C.

If you're joining in the meme, be sure to link up with us at the end of this post. Since this is a blog hop, you can grab the code for the linky down there too. Find more info about the A to Z meme here.
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It's time to celebrate!!

Our baby has a name!
What? You didn't know I had a baby in progress? LoL. Actually, some of you did. It's the Christmas anthology I've been compiling.

Awhile ago the idea to put together a Christmas anthology hit me. It was a full-blown brain blizzard. I put it off but the idea wouldn't leave me alone so I finally shared it with some people...and that led to going for it.

A group of us, represented by the wonderful Linda Glaz, decided to take the plunge and go for getting a book out in time for Christmas. I've had the privilege of compiling the book and I have to tell you, I have been SO BLESSED by the stories. I cannot wait to share them with you!

At this point I don't have a cover or release date but that's okay. The book is well underway and it's all I can do to sit quietly and wait.

Oh, wait!
I still haven't told you the name! LoL. (Did I mention how excited I am?!)

*drum roll*

Christmas Treasures: 
A Collection of Christmas Short Stories

Stay tuned for more information as I get it.

So tell me, what's your favorite kind of Christmas story?

PS--Keep an eye on Facebook to see who has stories in Christmas Treasures!

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If you're joining us for the A to Z meme by posting on your blog this week about the letter C, be sure to add your name and the link to that particular post in the linky gadget here. Also, if you don't have the linky gadget on your site, click the link to get the code so you can add it.




Monday, October 20, 2014

Monkey Bath

Sometimes when we are at work with the monkeys someone will go by and make comments about them being dirty or having fleas and lice. (It makes me mad, but I keep my mouth shut. But really, if the monkey was like that, do they think I'd bring him out like that? Do they think the fair board will allow me to set up and work there? Really, sometimes people talk before they think. Other times I think they're in a hurry and don't want to stop so their kids can see a monkey up close.)

ahem.
Rant over.

Sure, some monkeys are dirty. Some monkeys do smell. Some monkeys might even have fleas or lice. *shudder*

But NOT all monkeys! 
And certainly not mine!

Those of us who have monkeys and love them, take care of them, and that means they get baths.

Toby loves his bubble bath. Adores it!

A few days ago, author Karla Akins, who is also an animal lover (be sure to check out her well-loved pets!) sent me a link to this video and asked if my monkeys do this...



YES!! They do! I use baby shampoo for their bubble bath and on their fur like you see in the video and they scrub and scrub, using their hands, feet and tail. Sometimes though, I end up as wet as they do.

Monkey Monday at Patterings

Maybe another day I'll show you what happens when Toby decides to he doesn't want to take a bath...

And thank you, Karla for this great video clip! Squirt is adorable!!

So tell me, do your pets like their baths?


Wednesday, October 15, 2014

Beauty Instead of the Beast

A to Z blog hop at Patterings
Welcome to A to Z!
We'd love to have you join the fun, either blogging your way through the alphabet with us, or simply visiting. =) We dearly love visitors.

This week is the letter B.

If you're joining in the meme, be sure to link up with us at the end of this post. Since this is a blog hop, you can grab the code for the linky down there too. Find more info about the A to Z meme here.
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It's been raining here at my house for days and days. Even when I wasn't home it was raining. We've had everything from storms to drizzle. Constant drizzle to tornado warnings. 

Yesterday my daughter came out of her room and growled when she looked out the kitchen window. "See, this is why I hate winter! It's so dark and gray. It's awful." I know what she's talking about. Often the winter--the dark days become like a Beast in our lives, making it hard to see anything else. Thankfully, later that day God reminded me of something I need reminding of often...


My youngest son stepped outside for something and came running back in to tell me to come see.


Beauty had flooded the sky.









Often we're so focused on the Beast that we miss seeing the Beauty.


After snapping a few pictures (okay, lots of pictures), I turned around to go back to the house. This is what I saw...


More beauty, even if this picture doesn't show it well.

A double rainbow.

What a reminder that there's beauty all around us. Even on dark days full of storms and the constant dripping of drizzle.

Sometimes we just need to step to where we can see and then look around.

Beauty is there, if we'll just look.

So tell me, what's something beautiful you've seen lately?

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If you're joining us for the A to Z meme by posting on your blog this week about the letter B, be sure to add your name and the link to that particular post in the linky gadget here. Also, if you don't have the linky gadget on your site, click the link to get the code so you can add it.



Monday, October 13, 2014

Changing of the Colors

Sometimes the best way to make a change is to do something drastic. Like remove the background I've been using for years. The background I love adore. The background that is truly me.

So I did it.

I removed my background.

I've always said I never wanted a white site, and we both know that using words like always and never is never a good idea.

Maybe I was holding onto my pink and green stripes too tightly...

Losing readers is something I've spent a lot of time thinking about over the years and lately too. I want to know what makes a person leave a site.

As I've tweaked my focus from time-to-time I've seen people stop following, and I'm good with that. Time is such a huge issue for everyone and I'm honored and humbled that anyone reads my blog--when I started blogging it was out of obedience, not to be found by others. I've worked at staying obedient even when it felt I wasn't doing what should be done to build my site. I want it to be relevant and good. I want people to leave with a smile, sometimes. I want to give them something to think about, sometimes. Sometimes I post things because I feel I need to.

Recently, on Facebook as well as on my agent's client loop, I asked for input on my site and my friends came through for me. They gave me encouragement and things to think about and opinions--I asked for opinions. =) I'm so thankful for all their input! I will be making changes here, as soon as I settle at home for more than 5 days in a row. LoL.

Some of the responses to my request for input made me think about what makes me leave a site...and there are some sites I will NOT go to, some that I leave without reading a word of the content (content I know they have and would like to read), and some sites that I'll scowl as I read the content and leave ASAP.

What is it that makes me leave a site like that?

  • Black sites or too-dark sites. I just can't do them--can't read white text on a black or dark background without killing my eyes and my eyes work hard enough without adding to their struggle.
  • Evidence that the site owner doesn't care about how the site looks. I find this in content-is-king-everthing-else-is-stupid group. Yes, content is king, but if the owner demonstrates they don't care about their site, why should I?
  • Cluttered. AND, I've found that this is very subjective. What I find cluttered is far different from what a minimalist finds cluttered. 
  • Ugliness. There. I said it. If I come across a site that strikes me as ugh-gly, I leave. Sorry, but I do. Chance are that I'm not the only one.
The interesting thing has been to see how my site fits into half of those categories (some people hate pink and my site is was definitely very pink). Do I have to please everyone? No way! It's not even possible. But, I can find a way to mold what I have here into something that doesn't drive people away before they read a word. And that's what I'll be working on. I may find something I like quickly and easily, but then again, it may take several tries. I'm not in a hurry and I want to get it right. The site may be pink when I'm done with it, but I doubt it'll be as pink and as bold as it was. The thing is, I'm staying open to change. So, if you see me changing faster than the trees up north, please bear with me. 

So tell me, what makes you leave a site?

Wednesday, October 08, 2014

Anxious About...

A to Z blog hop at Patterings
Welcome to A to Z!
It's here! And I'm so excited. Another round of A to Z.

We'd love to have you join the fun, either blogging your way through the alphabet with us, or simply visiting. =) We dearly love visitors.

This week is the letter A.

If you're joining in the meme, be sure to link up with us at the end of this post. Since this is a blog hop, you can grab the code for the linky down there too. Find more info about the A to Z meme here.
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This year I've learned a lot about anxiety.
It's not a learning curve I sought out.
It's not been a fun lesson.

But it is the path I've been on and I know God has used it in my life. When the anxiety became too much I turned to the only One I knew who could handle it and do something about it. I dug into the Word and I think it saved my sanity.

I know it saved my peace of mind.

Not only did I find peace of mind, I found peace. All-encompassing peace. The peace that passes all understanding.


Now I'm anxious to--as in really looking forward to--share what I learned about anxiety and worry. I've been working on a study about worry and sometime this fall I'll be putting it on Kindle.

It's a good kind of anxiousness. One that I like.
One that I can live with.

So tell me, what's an anxiety you can turn the tables on and turn it into the good kind of anxiousness?


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If you're joining us for the A to Z meme by posting on your blog this week about the letter A, be sure to add your name and the link to that particular post in the linky gadget here. Also, if you don't have the linky gadget on your site, click the link to get the code so you can add it.



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